Why is quality content important?
Would you buy visibly stale bread because it’s closer to you, or would you walk a distance to buy freshly-baked, soft bread? Most normal people would go the distance or not buy at all. This applies to all areas of life. We always want the best things for ourselves. And it happens with content too; quality content is always sought-after. If your content is trash, people will either not engage with your kind of content or they’ll look for something better (the competitor’s content). You don’t want that to happen, right?
It’s easy to copy any good content online, use an AI tool to paraphrase it, and claim ownership. But that will hurt your business, not only in the lawsuit for copyright infringement, but also in marketing and sales.
Content quality is important because it builds trust and makes your audience more likely to become a repeat customer.
So how do you create quality content?
Brainstorm
Think about your audience, what you want to say, and how you want to say it. Think of the best approach to take. This might be the most stressful process because thinking is not as easy as it sounds.
Research
You can only give what you have. So take in as much information as you possibly can. Also, research your keywords. Some tools like Ubersuggest, Mangool, Ahref, Google Keyword Planner, Moz Explorer, etc., are very useful for keyword research.
Choose a topic
Based on your research, you can choose a relevant and captivating topic.
Create an outline.
The outline should contain proposed subtopics or rough ideas. An outline guides your thoughts and keeps you firing. And when you run out of ideas for a previous point, you can skip the subtopic and go back to it when inspiration comes.
Write
Writing might be the most difficult part of creating content, depending on your familiarity with the topic. Do more research if you feel stuck. The ultimate judge of good or bad content is your audience. So, write for your audience, not a search engine, yourself, or whoever else that is not your audience. If you’re unsure about who your audience is, then conduct research. Write or type the words as they form in your mind. You’ll make corrections later.
Edit
Once you have completed your first draft, it’s time to correct spellings, restructure your sentences, and add one or more punctuations. Good thing there’s now technology. Editing is now easier and faster. Examples of editing tools are Grammarly, QuillBot, Hemingway, etc. While editing software is good, it should not replace human editors.
Publish
Reread what you’ve written, cross-check your facts, highlight topics and subtopics (you want them to be easily seen and different from other texts), and, like they say, “dot your ‘I’s and cross your ‘T’s. Also, ensure your content is modified to fit your publishing platform. Then publish.
For a starter, it might take time to improve the quality of your writing, but the only way to perfection is through practice. So don’t get discouraged when it’s not great the first time you try; keep trying. In the meantime, while you perfect your craft, call us to handle your business content page.
