Social media sites like Facebook, Twitter, and Instagram are among the top ten most used websites. Billions of people visit the sites monthly. You most likely already knew that fact, duh. But if you’re a business owner already on social media (or maybe not yet—you should create an account already!) to expand your business, maybe you don’t fully understand the implications of reaching billions of audiences.
Let’s do the math. What if you could get a hundred new customers every month? What if that number increases to a thousand? How much will your profits skyrocket? Unfortunately, you cannot be effective if you alone handle your social media and also give the best quality service or product. That’s why you should hire a social media manager. (No go do wetin pass your hand o).
Who is a Social Media Manager?
A social media manager is someone who creatively and strategically echoes the voice of a brand on social media. They develop a strategy for promoting brands across social media platforms. They also ensure there is increased following and engagement on the page they’re managing. Most times, a strategy that works for social media platform A won’t work for platform B. So a social media manager is someone who has vast knowledge of how the different platforms work.
A social media manager is the link between a brand and an audience on social media. They respond to the audience’s questions and clear up any misunderstanding between both parties. Social media managers create and post content—text, videos, images, infographics, and memes—on social media based on what works for a particular medium. A manager also analyses engagements and reach on various platforms and takes decisions on whether to re-strategise or continue a campaign.
If you’re a business owner and you’re thinking, “It’s not hard, I can learn it. After all, I have a Twitter account with a good number of followers who like my posts, comments, and retweets. I have even started a hashtag that has trended at number 1”. Or if your slogan (consciously or subconsciously) is “I can do it all by myself,” this post is definitely for you.
5 Reasons You Should Hire a Social Media Manager
1. Hire a social media manager for better efficiency.
Do you think that after spending time to produce the best work or render the best service, you’ll have quality time for social media? I bet you’ll most likely be too tired to post something quality on your page that promotes your brand. Or you’ll be too busy preparing for your next project. That’s why you need a social media manager. A social media manager handles social media professionally, not just as something they do as a side job. So they’ll be more efficient and profitable for you.
2. You might not be able to keep up.
Given that you ought to be focused on providing only the highest quality products, developing new strategies to work with whenever social media features or algorithms are updated is not something you can keep up with. You might not even be aware of the update until it gets stale. So do yourself a favour. Hire a social media manager who will always be on the lookout.
3. Engagement is important in social media.
Social media algorithms and features are regularly updated. Consequently, failure to re-strategise and run campaigns that will perform well on the updated version of social media might lead to a drop in reach and engagement. Without an online audience that engages, marketing through social media is impossible. Because their profession demands them to be online constantly, social media managers can conveniently keep an eye out for the most recent updates. Then they can redesign campaigns and keep your page running without a hitch.
4. Protect your reputation
Social media breeds different kinds of people; some are there just to frustrate you. They might send hate speech directed at you and/or your brand. It might be so terrible that your self-control won’t be able to prevent you from taking a rash decision. Which is why you need someone else—a manger. Your social media manager, who might not be as emotionally invested as you are and is bound by professional ethics, can handle the situation better. Besides, one of their responsibilities is to clear up misunderstandings between customers and businesses and ensure that your brand image is always viewed positively.
5. Reporting and Tracking
After all is said and done, either annually or monthly or however you see fit, you have to track your progress. And find out if you were able to surpass your goals. Here you might have to use charts or tables to present the report. This activity can be a very boring and daunting task if you have little or no knowledge about analytics. While you might be tempted to skip this part of social media management, a social media manager will definitely get it done. The data gotten from the report is used for strategy creation and goal setting for the next season. Without tracking, you can’t say if you’ve been successful or not.
Hiring a social media manager is worthwhile, especially since it increases profits for your company. What experience have you had with social media managers? I’d love to read about it in the comment section. Also, if you don’t want to go through the stress of searching for a social media manager, let’s help you handle it… click here.